Pistons × Motown Merchandise

A capsule collection bridging Detroit Pistons heritage with Motown-era design language. Styling, casting, and on-set production for the full lookbook and campaign.

Every great brand has a wardrobe.

This project reimagined the Pistons merchandise identity through a Motown lens, warm tones, archival silhouettes, and a cast that moved like musicians, not athletes.

We cast local Detroit talent, styled each look against period references, and directed on-set to land frames that feel both nostalgic and current. The campaign ran across digital, in-arena signage, and a limited in-store drop.